EDMspotlight
NAEDA’ S EXPERT POWERHOUSE:
The Strength Behind a Unified Industry Voice
by NAEDA STAFF
In today’ s complex and rapidly evolving equipment industry, dealers need more than representation; they need expertise, advocacy, and real-world solutions.
At the heart of NAEDA’ s impact is an expert powerhouse of seasoned professionals who bring decades of experience, strategic insight, and unwavering commitment to dealer success.
BRETT DAVIS
MICHAEL PIERCY
EXPERTISE
ADVOCACY
Brett Davis, Michael Piercy, Eric Wareham, and Curt Kleoppel form a leadership team that understands the equipment industry from multiple positions. Their collective knowledge spans government affairs, regulatory compliance, manufacturer relations, financial strategy, and day-to-day dealership challenges. Together, they ensure NAEDA members have trusted experts in their corner, every step of the way.
STRATEGIC LEADERSHIP WITH A DEALER-FIRST FOCUS Brett Davis, Chief Executive Officer( JD)
Brett Davis brings a results-driven, dealer-centric approach to NAE- DA’ s leadership. With a strong background in industry relations and organizational strategy, Brett focuses on strengthening partnerships, driving value for members, and aligning NAEDA’ s resources to meet real dealer needs.
His leadership helps ensure NAEDA remains proactive, responsive, and positioned as the trusted partner dealers rely on for guidance, support, and forward-thinking solutions.
STRENGTHENING MANUFACTURER AND DEALER RELATIONS Michael Piercy, Sr. VP of Manufacturer & Member Relations
Michael Piercy serves as a leading voice in manufacturer and dealer relations for equipment dealers across North America. With a strong ability to build and sustain relationships that matter across the industry, Michael works directly with manufacturers, dealers, and industry partners to strengthen communication, align expectations, and address challenges that impact dealership operations, network stability, and longterm growth.
From territory and market representation to contractual expectations and performance standards, Michael helps ensure dealers are informed, supported, and represented so their perspectives are heard where it matters most.
ERIC WAREHAM
CURT KLEOPPEL
REAL- WORLD
SOLUTIONS
The Best Protection
When challenges arise, equipment dealers want NAEDA in their corner, helping them navigate difficult situations with manufacturers and network changes that affect their business. Under Michael Piercy’ s leadership, NAEDA works directly with manufacturers to raise dealer concerns, improve communication, and promote fair and workable solutions.
NAEDA’ s Manufacturer and Member Relations efforts focus on addressing issues early and constructively, helping dealers protect their positions while supporting healthy, sustainable manufacturer networks.
• Protects dealers against manufacturer actions, unfair business practices, and policies that undermine their ability to compete.
CONTINUED ON PAGE 4 WINTER 2025 • EQUIPMENT DEALER MAGAZINE 3